First Impressions Count ⠓ Even To A Search Engine

Filed under:hznp.com — rose @ January 7, 2009 edit
Before you think about submitting your site to a search engine, you need to be prepared. Don⠙t think that because you have your domain name registered and a ⠘under construction⠙ page up that you are ready.

Don⠙t even think about submitting your site to a single search engine until you are ready to receive guests or visitors. The worst thing in the world (I think so anyway) ⠓ is to follow a link to a website and only find a ⠘under construction⠙ message or a front page with lots of links with ⠘coming soon⠙ as a reward for my click.

Why did I come to your site? I want to either find out something interesting, look at something, download something or buy something ⠓ not to be told to come back later when you are ready ⠓ to tell the truth, I don⠙t think I would bother coming back. Even when you tell me to come back because I⠙ll remember and think ⠜been there before, it was a waste of time, full of coming soon stuff⠝.

If you have a blog ⠓ don⠙t leave the messages saying ⠘Just testing⠙ or ⠘congratulations and welcome to your new blog⠙. Don⠙t even think about writing ⠘Welcome to my blog, over the next coming few days I will be⠦⠙ Just remember, the internet has no concept of time, but humans do. If I come to your site and find a ⠘Welcome to my blog⠦⠙ post with lots of promises, but you don⠙t deliver, why should I trust you with my time? My money? My business? The truth of the matter is, I won⠙t.

I⠙m not going to go through a whole list of things that tend to put visitors off staying on a site ⠓ but here are a few of them:

Broken links (always check your links before you upload to a site)
Awful color schemes (Yellow and Red? ⠓ Try pastel colors)
Tiny fonts ⠓ I like to be able to read without pushing my nose to the monitor.
Difficult navigation ⠓ I want consistency and clearly labelled links

That should give you a bit to think about...





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