[May 15] -- News Interactive, the online business unit of Rupert Murdoch's News Limited media empire, has revamped its Web site to focus on improved design and more latest news delivery.

The new focus for the site is on content enhancement and improved readability, which will incorporate a unique online writing style and easier navigation throughout the site.

The site, which launched less than a year ago, is now one of the top three trafficked sites in Australia, according to independent research analysts IMR/Red Sherrif.

Red Sherrif data indicates that the news.com.au range of sites, which includes general news, AustralianIT, AFL (Australian Football League), careers, homes and auctions, attracts over half a million unique visitors per month and also increased the number of page impressions by 22 per cent since November last year.

"This new version of the site continues our vision to be Australia's premier interactive news service," said News Interactive director John Beeston. "We want to give visitors a reason to return to the site throughout the day to get the latest up-to-date, focused and credible news information," he said.

Beeston said this change is to be reflected with the hiring of several new staff who have recently been appointed.

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