Seattle-based Web consulting and development company Portent Interactive launched earlier this week a data mining system for Internet PR measurement.
Business News for IT Managers:: Portent Interactive Launches PRSleuth 03302001 Seattle Gears Up for HumanComputer Interaction 03302001 Wintry Economy Shows No Signs of Abating 03292001 http://news.earthweb.com/bus-news/archives.php/200103HOME |
According to Portent Interactive President Ian Lurie, until now, it's been very difficult to measure PR's influence on a business. "It's always been difficult to measure just how effective a
campaign really is. PRSleuth allows periodic measurement of PR-related site traffic," says Lurie.
InternetNews Realtime IT News Portent Interactive Launches PRSleuth:: Portent Interactive launched earlier this week a data mining system for Internet PR measurement http://www.internetnews.com/bus-news/article.php/730231/Portent+Interactive+Launches+PRSleuth.htmHOME | InternetNews Realtime IT News –:: PhotoAccess Inks Deal with USA Drug - 03/30/2001 Internet Stocks Lead Friday Advance - 03/30/2001 Portent Interactive Launches PRSleuth - 03/30/2001 http://www.internetnews.net/bus-news/archives.php/200103HOME |
The new service measures incoming Website traffic generated by Internet-based press, including press releases, articles, reviews and interviews. The reports show traffic rate, browsing patterns through the site and visitor behavior such as total time spent on the Web site.
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