Seattle-based Web consulting and development company Portent Interactive launched earlier this week a data mining system for Internet PR measurement.
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Portent Interactive Launches PRSleuth 03302001 Seattle Gears Up for HumanComputer Interaction 03302001 Wintry Economy Shows No Signs of Abating 03292001
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According to Portent Interactive President Ian Lurie, until now, it's been very difficult to measure PR's influence on a business. "It's always been difficult to measure just how effective a
campaign really is. PRSleuth allows periodic measurement of PR-related site traffic," says Lurie.
InternetNews Realtime IT News Portent Interactive Launches PRSleuth::
Portent Interactive launched earlier this week a data mining system for Internet PR measurement
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The new service measures incoming Website traffic generated by Internet-based press, including press releases, articles, reviews and interviews. The reports show traffic rate, browsing patterns through the site and visitor behavior such as total time spent on the Web site.
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