| The Australian subsidiary of Oracle has entered a joint venture with
an American developer to construct the software back end for its ambitious
interactive television projects.
Oracle Australia will form a company called ICE Interactive in conjunction
with Liberate Technologies, a
specialist developer of content and applications for TV set-top boxes.
Oracle has been vocal in its support for interactive TV in Australia, most
notably when CEO Larry Ellison spilt the beans last year at a conference in
Geneva about the fact that the company was working with Australia's largest
telecommunications carrier, Telstra,
on an interactive television project called Big Pond TV.
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"By outsourcing this specialised part of its business to ICE Interactive,
Oracle will be able to continue to focus on its business-to-business
initiatives," said Stuart McLean, GM of e-Business for Oracle Australia.
"The formation of ICE Interactive will still allow Oracle to play a part in
and benefit from the interactive TV explosion about to take place."
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Oracle's ICE Formation Heats Up Australian Interactive TV