Seattle's Rival Networks (www.rivals.com) has inked a content distribution agreement with Yahoo in which Yahoo! Sports (http://sports.yahoo.com) will begin featuring on its team pages Rivals.com's college and professional team-specific content.

Rivals.com will also begin distributing its Rivals100 player selections and recruit profiles, including analysis and profiles from the nation's top recruiting experts, to Yahoo! Sports' college and professional team pages.

Rivals.com content appearing on Yahoo! Sports will be presented on co-branded pages where Rivals.com's publishing technology will enable Rivals.com to distribute content to both Yahoo! Sports and its own network of sites simultaneously, ensuring that Yahoo! Sports' users receive Rivals.com's most timely sports content and breaking news.

According to Rival Networks CEO Saul Gamoran, this expansion of Rival's exposure and brand will be used to strengthen existing revenue streams, such as premium content offerings, e-commerce, advertising and multiple e-mail marketing initiatives.